Welcome to the UNWTO Silk Road Programme website

The UNWTO Silk Road Programme is a collaborative initiative designed to enhance sustainable tourism development along the historic Silk Road route. It aims to maximize the benefits of tourism development for local Silk Road communities, while stimulating investment and promoting the conservation of the route's natural and cultural heritage. Additionally, it is working to foster greater co- operation between Silk Road countries and regions, with the established aim of creating a seamless and memorable Silk Road travel experience.

On this website you will find information on the objectives and key areas of activity of our programme, information on our participating Member States and other relevant stakeholders, as well information concerning key Silk Road events and conferences

Latest news

12 Nov 14
'Is the guidebook dead?' Panellists dicuss the future of destination marketing at WTM Silk Road Seminar
On 5 November, 2014, UNWTO and Travel Perspective held a Seminar at WTM London on 20 Years of Silk Road Tourism: What has been achieved and what's in store for the future? Speakers included...
29 Sep 14
Press Release
Community Development takes center stage at World Tourism Day 2014
World Tourism Day (WTD) was celebrated this year under the theme “Tourism & Community Development“, highlighting the community dimension as one of the key pillars of sustainable development....
23 Sep 14
Silk Road Tour Operator Survey – Have Your Say
Are you a tour operator offering tours or packages in Kazakhstan, China, Kyrgyzstan, Uzbekistan and Tajikistan? If so, the UNWTO invites you to take part in our global survey designed to identify...
18 Sep 14
Networking and business opportunity for Silk Road Exhibitors attending WTM Speed Networking 2014!
  Opportunities for Silk Road Exhibitors attending WTM Speed Networking! WTM Speed Networking Monday 3 November 2014 - WTM Global Stage, 09:00-10:00 Thursday 6 November 2014 - WTM Global Stage...
13 Aug 14
Acclaimed TV host Holly Morris to headline Silk Road Seminar at JATA Tourism Expo 2014
The World Tourism Organization (UNWTO); Japan Association of Travel Agents (JATA) and Asia-Pacific Tourism Exchange Center (APTEC) are pleased to announce that Globe Trekker tv host Holly Morris will...