Welcome to the UNWTO Silk Road Programme website

The UNWTO Silk Road Programme is a collaborative initiative designed to enhance sustainable tourism development along the historic Silk Road route. It aims to maximize the benefits of tourism development for local Silk Road communities, while stimulating investment and promoting the conservation of the route's natural and cultural heritage. Additionally, it is working to foster greater co- operation between Silk Road countries and regions, with the established aim of creating a seamless and memorable Silk Road travel experience.

On this website you will find information on the objectives and key areas of activity of our programme, information on our participating Member States and other relevant stakeholders, as well information concerning key Silk Road events and conferences

Latest news

12 Nov 14
News
'Is the guidebook dead?' Panellists dicuss the future of destination marketing at WTM Silk Road Seminar
On 5 November, 2014, UNWTO and Travel Perspective held a Seminar at WTM London on 20 Years of Silk Road Tourism: What has been achieved and what's in store for the future? Speakers included...
29 Oct 14
Press Release
UNWTO/WTM Ministers’ Summit to address the links between tourism and mega events
Tourism and mega-events are closely interlinked in today’s globalized society. Many of those attending mega events are tourists. In turn, these events have a direct impact on tourism destinations,...
28 Oct 14
Press Release
UNWTO commends Japan’s tourism commitment
International tourism in Japan rebounded strongly following the impact of the Tohoku earthquake in 2011. In 2013, international tourists to Japan increased by 24% to reach more than 10 million for...
21 Oct 14
Press Release
UNWTO activities at World Travel Market 2014
Ministers’ Summit: “Tourism and Mega-Events: building a lasting legacy” (4 November)The UNWTO/WTM Ministers’ Summit will bring together Tourism Ministers and leading tourism experts from all over the...
07 Oct 14
Press Release
UNWTO Executive Council discusses the links between tourism and culture
The UNWTO Executive Council stressed the need to promote new governance models to foster closer cooperation between tourism and culture in order to advance the sustainable development of cultural...