Welcome to the UNWTO Silk Road Programme website

The UNWTO Silk Road Programme is a collaborative initiative designed to enhance sustainable tourism development along the historic Silk Road route. It aims to maximize the benefits of tourism development for local Silk Road communities, while stimulating investment and promoting the conservation of the route's natural and cultural heritage. Additionally, it is working to foster greater co- operation between Silk Road countries and regions, with the established aim of creating a seamless and memorable Silk Road travel experience.

On this website you will find information on the objectives and key areas of activity of our programme, information on our participating Member States and other relevant stakeholders, as well information concerning key Silk Road events and conferences

Latest news

18 Sep 14
Networking and business opportunity for Silk Road Exhibitors attending WTM Speed Networking 2014!
  World Travel Market London is just a few weeks away and as in previous years the Silk Road Programme will be on-site for the benefit of Silk Road tourism promotion. Apart from a Silk Road...
13 Aug 14
Acclaimed TV host Holly Morris to headline Silk Road Seminar at JATA Tourism Expo 2014
The World Tourism Organization (UNWTO); Japan Association of Travel Agents (JATA) and Asia-Pacific Tourism Exchange Center (APTEC) are pleased to announce that Globe Trekker tv host Holly Morris will...
30 Jul 14
Korea Tourism Organization (KTO) launches its new tourism brand “Imagine your Korea”
With the aim of attracting up to 20 million tourists in the forthcoming years, the Republic of Korea has launched its new tourism brand “Imagine your Korea”. Resulting from an online contest carried...
29 Jul 14
Press Release
UNWTO welcomes travel facilitation measures by Mongolia
Facilitation of tourist travel is closely interlinked with tourism development and can contribute in a decisive manner to tourism’s beneficial effects, including economic growth and job creation....
16 Jul 14
17 countries commit their support for Silk Road tourism growth at 4th UNWTO Silk Road Task Force Meeting in Tbilisi, Georgia
On 7-8 July 2014, the 4th UNWTO Silk Road Task Force Meeting took place in Tbilisi, Georgia, organised by UNWTO and the Georgian National Tourism Administration. The Meeting was held in conjunction...