Sustainable Development of Tourism

The Spice Route Initiative by Kerala Tourism

The UNWTO Silk Road Programme strives to develop sustainable, responsible and internationally competitive tourism along 31 countries connected to this ancient route. The Spice route takes motivation from this success story. Since 600 BC the Spice Route created options for global interactions and at certain times even war. The Spice Route Initiative works to establish itself as a symbol of peace and camaraderie by bringing places and people of the world closer.