Presentations - 7th UNWTO International Meeting on Silk Road Tourism (18-20 June 2015, Xi'an, Shaanxi Province, China)

Thursday 18 June 2015

Achieving Sustainable Tourism Growth on the Silk Road by Ms. Alla Peressolova, Head of the UNWTO Silk Road Programme

Panel Session I: The Rise of Cultural Tourism: Unlocking the Silk Road's Potential

Rapprochement of Cultures along the Silk Road by Mr. Yuri Peshkov, Culture Specialist, UNESCO Almaty Cluster Office for Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan

The Silk Roads. Trans-national coordination and local impact - finding a beneficial balance by Mr. Gai Jorayev, Institute of Archaeology, University College London

Developing and enhancing Silk Road Products: the Italian recipe by Ms. Alessandra Priante, International Relations - UNWTO, Italian Ministry of Culture and Tourism - Directorate for Tourism

Emperor Qinshihuang's Mausoleum Site Museum by Mr. Ningbin Hou, Director-General of Emperor Qinshihuang Mausoleum Museum (Terracotta Warrior and Horses) 

Day I: Keynote Presentation

Tourism Connecting Land, Spirit and People by Mr. Neville Poelina, Former Chairman, World Indigenous Tourism Alliance (WINTA)

Thematic Presentations

The Silk Road: A view from the world by Ms. Katy Xu, Vice President Greater China and North Asia, BBC Advertising

In her presentation, Ms. Xu shared the results of a recent study that assessed the perception of the Silk Road from the point of view of international travelers - that is, what attracts visitors and what hinders them from visiting the Silk Road? What type of traveler visits the Silk Road?

The Silk Road through the Arts by Mr. Zhenyu Lin, Performing Arts Director and Cultural Tourism Show Investor

The Silk Road connected civilizations and fostered the exchange of ideas and cultures that have helped shape todays' world. This presentation looked at how the Silk Road has experienced a resurgence through the performing arts, and assesses the opportunities this presents for tourism. 

Friday 19 June 2015

Building and Sharing a Prosperous Future of the Silk Road Tourism by Yang Zhongwu, Director, Shaanxi Tourism Administration

Panel Session III: The Future of Travel: Social Media, Mobile and the Booking Revolution

Presentation by Mr. Li Xiaoping, Vice President,

The Future of Travel by Mr. Hubertus Hessel, Vice President, Commercial Strategy & Planning, Finnair 

Marketing, Selling, Serving Through Social Media & Mobile Devices by Mr. Peng Liu, Chief Brand & Innovation Officer of HNA Aviation Group

Visit #Ljubljana: From Inspiration to Experience by Ms. Petra Stušek, Managing Director, Ljubljana Tourism

Thematic Presentation

Launch of the 'TripAdvisor Travel Trends Guide for the Silk Road 2015' Part I and Part II by Ms. Sarah Mathews, Head of Destination Marketing APAC, TripAdvisor

Based on data from its unique 340 million user audience, TripAdvisor will launch a custom built guide that will provide up-to-date statistics on how global travelers are researching and rating the Silk Road countries. This special insight will also analyse current trends in travel most relevant to Silk Road destinations, with a special focus on the Chinese outbound market.


Additional Information:

7th UNWTO International Meeting on Silk Road Tourism - Meeting Programme

7th UNWTO International Meeting on Silk Road Tourism - event website