- Marketing and Promotion
- Western Silk Road Tourism Development initiative
- BBC documentary on the Silk Road hosted by renowned historian Dr. Sam Willis
- David Baddiel on the Silk Road, the Discovery Channel UK
- UNWTO/ WTM Silk Road Bloggers Challenge 2012, London, UK
- UNWTO / Pilot Productions joint collaboration: Globe Trekker Round the World 20th Anniversary Special
- Silk Road Promotional Video Clip now online!
- Capacity building and Destination Management
- UNWTO Workshop for Inbound Tour Operators
- Enhancing Silk Road Interpretation and Quality Guide Training, Almaty, Kazakhstan, 27 September - 10 October 2016
- First ever Silk Road training course for heritage guides, Khiva, Uzbekistan
- EHL/UNWTO Silk Road Strategy Challenge 2012
- UNWTO / EHL Altai Krai Hospitality Management Strategy
- Technical Cooperation Initiatives
- UNWTO/ EU joint project VeRoTour
- UNWTO / UNESCO Silk Road Heritage Corridors Tourism Strategy Project, 2014
- In cooperation with International Organizations
- Marketing and Promotion
- Western Silk Road
Western Silk Road Working Group
The UNWTO Silk Road Programme is currently developing the UNWTO/EU Western Silk Road Tourism Development Initiative, an ambitious tourism project aimed at revitalizing the Silk Road heritage located in the European region, from the Caspian Sea, around the Black Sea and along parts of the Mediterranean basin. Characterised through a rich and diverse cultural and natural heritage, and a common history to share, the Western Silk Road offers destinations with a unique opportunity to diversify and enhance their tourism offer. In the framework of this Initiative the World Tourism Organization (UNWTO) officially launches the call for the Western Silk Road working group.
The nature of the Western Silk Road, a vast territory comprising various regions and countries, implies collaboration between all involved stakeholders - the creation of a working group is therefore indispensable.
The Western Silk Road working group will function as a collaborative platform and the main contact point in terms of assessing, coordinating and following-up on the recommendations brought forward and received during the received during the Exploratory Research on the Potential of the Western Silk Road and Action Plan for Development of the Western Silk Road.
The purpose of the working group will be:
- Placing the “Western Silk Road” project on an European level
- Creating a territorial brand for the Western Silk Road
- Guaranteeing the long-term viability of the Western Silk Road
- Encouraging, stimulating and guiding mutual collaborative projects along the Western Silk Road through the interaction, exchange and joint efforts
- Connecting the Western Silk Road with the values of sustainable practices, creative arts and crafts
- Supporting economic sustainability and development of the project
- Establishment of a strategy defining a series of long-term objectives
The Western Silk Road Working Group is open to public and private stakeholders alike. With the mandate of assisting and contributing to the initiatives developed by the Silk Road Programme, the Western Silk Road working group will comprise:
- official country representatives, national, regional and local tourism administrations, Task Force members;
- stakeholders from the public and private sector, representatives from sister UN Agencies, UNWTO Affiliate Members;
- Tour operators, SMEs and private sector stakeholders; media partners;
- Academic institutions.
The Western Silk Road working group ensures the long-term viability of projects, broad stakeholder engagement and the continuous exchange of knowledge.
The members of the working group will exchange available information and updates and develop mutually beneficial projects under the umbrella of the Western Silk Road.
The members will have their destinations and news-feeds disseminated via the official channels of the UNWTO Silk Road Programme and thus will benefit from increased visibility.
Participating Member States and partners will be linked to the relevant international stakeholders and information.
The members of the working group will have direct access to:
- The Western Silk Road research and knowledge
- Experiences and know-how of the parties involved
- Dynamic framework to create impulses for new tourism development
- Regular updates of the project
- Events of the Western Silk Road and meetings of the working group
The launch of the Western Silk Road Working Group will be held during the 1st International Western Silk Road Workshop, in Alexandroupoli, Greece on 26-27 April 2017.
Should you wish to become a member of the Western Silk Road working group, please contact email@example.com