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- Marketing and Promotion
- BBC documentary on the Silk Road hosted by renowned historian Dr. Sam Willis
- David Baddiel on the Silk Road, the Discovery Channel UK
- UNWTO/ WTM Silk Road Bloggers Challenge 2012, London, UK
- UNWTO / Pilot Productions joint collaboration: Globe Trekker Round the World 20th Anniversary Special
- Silk Road Promotional Video Clip now online!
- Capacity building and Destination Management
- UNWTO Workshop for Inbound Tour Operators
- Enhancing Silk Road Interpretation and Quality Guide Training, Almaty, Kazakhstan, 27 September - 10 October 2016
- First ever Silk Road training course for heritage guides, Khiva, Uzbekistan
- EHL/UNWTO Silk Road Strategy Challenge 2012
- UNWTO / EHL Altai Krai Hospitality Management Strategy
- Technical Cooperation Initiatives
- UNWTO/ EU joint project VeRoTour
- UNWTO / UNESCO Silk Road Heritage Corridors Tourism Strategy Project, 2014
- Maritime Silk Road
- Western Silk Road Tourism Development initiative
- Western Silk Road University Challenge
- UNWTO Silk Road Training and Capacity Building Programme
- Vikings along the Silk Road
- In cooperation with International Organizations
- Western Silk Road
- Maritime Silk Road
- Resources
- Contact
Welcome to the UNWTO Silk Road Programme website
The UNWTO Silk Road Programme is a collaborative initiative designed to enhance sustainable tourism development along the historic Silk Road route. It aims to maximize the benefits of tourism development for local Silk Road communities, while stimulating investment and promoting the conservation of the route's natural and cultural heritage. Additionally, it is working to foster greater co- operation between Silk Road countries and regions, with the established aim of creating a seamless and memorable Silk Road travel experience.
On this website you will find information on the objectives and key areas of activity of our programme, information on our participating Member States and other relevant stakeholders, as well information concerning key Silk Road events and conferences
Upcoming
Thu 26 Apr 2018 - Fri 27 Apr 2018 | 8th UNWTO Silk Road Task Force Meeting |
Wed 10 Oct 2018 - Fri 12 Oct 2018 | 8th UNWTO International Meeting on Silk Road Tourism |
Mon 05 Nov 2018 | Silk Road Seminar at the World Travel Market 2018 |
Wed 14 Nov 2018 - Fri 16 Nov 2018 | 2nd International Congress on World Civilizations and Historic Routes |
Latest news
News 05 Apr 18 |
Western Silk Road University Challenge - presentation of results The presentation of the outcomes of the Western Silk Road University Challenge took place on 27-28 March 2018 in Toulouse. Jointly organized by the UNWTO Silk Road Programme of the World Tourism... |
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News 20 Mar 18 |
Malaysia joins the UNWTO Silk Road Programme The UNWTO Silk Road Programme welcomes Malaysia, who recently joined the Programme, now comprising 34 Member States. Mr Zurab Pololikashvili, the UNWTO Secretary General, praised its adhesion in his... |
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News 16 Mar 18 |
7th UNWTO Silk Road Tour Operators Forum Generously supported by ITB Berlin, this year’s edition of the Silk Road Tour Operators Forum, a specialised event focused on the Silk Road private tourism sector, took place on Thursday, 8... |
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News 15 Mar 18 |
8th UNWTO Silk Road Task Force Meeting The World Tourism Organization (UNWTO) and the Ministry of Culture and Tourism of the Republic of Turkey organize the 8th UNWTO Silk Road Task Force Meeting, which will be held in Kayseri, Turkey on... |
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News 14 Mar 18 |
8th UNWTO Silk Road Ministers Meeting In what was the biggest UNWTO Silk Road Ministers Meeting to date, 34 Member States convened in ITB Berlin to discuss the “2025 Silk Road Tourism Agenda”. Also attended by numerous UNWTO Affiliate... |
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