- Marketing and Promotion
- Western Silk Road Tourism Development initiative
- BBC documentary on the Silk Road hosted by renowned historian Dr. Sam Willis
- David Baddiel on the Silk Road, the Discovery Channel UK
- UNWTO/ WTM Silk Road Bloggers Challenge 2012, London, UK
- UNWTO / Pilot Productions joint collaboration: Globe Trekker Round the World 20th Anniversary Special
- Silk Road Promotional Video Clip now online!
- Capacity building and Destination Management
- UNWTO Workshop for Inbound Tour Operators
- Enhancing Silk Road Interpretation and Quality Guide Training, Almaty, Kazakhstan, 27 September - 10 October 2016
- First ever Silk Road training course for heritage guides, Khiva, Uzbekistan
- EHL/UNWTO Silk Road Strategy Challenge 2012
- UNWTO / EHL Altai Krai Hospitality Management Strategy
- Technical Cooperation Initiatives
- UNWTO/ EU joint project VeRoTour
- UNWTO / UNESCO Silk Road Heritage Corridors Tourism Strategy Project, 2014
- In cooperation with International Organizations
- Marketing and Promotion
- Western Silk Road
Since its official launching in 1993, several major events and activities have marked the development of the Silk Road tourism programme. The Meetings in Samarkand (1994), Khiva (1999), Bukhara (2002), Astana (2009) and Shiraz (2010) all concluded with the adoption of a Silk Road Declaration, a document outlining the main principles and guidelines of our tourism concept. Although stressing different objectives, the five official Silk Road Declarations are grounded on the same principles:
- Commitment to cooperation, thus contributing to regional stability and prosperity
- Establishment of a high quality tourism brand, uniting different stakeholders from all levels
- Development of a tourism concept based on the natural and cultural richness of the Silk Road.
It is well known that the countries of the Silk Road share an immense natural and cultural heritage. The strength of the Silk Road tourism project lies in its ability to promote this added value, while safeguarding important issues such as sustainability, heritage conservation and respect to local communities.
Adopted by the 19 countries attending the First International Silk Road Meeting in Samarkand, Republic of Uzbekistan, the Declaration was signed at the famous Registan Square under the auspices of the President of Uzbekistan and former Secretary-General of WTO.
The Khiva Declaration, supported by UNWTO, UNESO and the Council of Europe, calls upon the countries of Central Asia to preserve their cultural and natural heritage. The document stresses the importance of culture in guaranteeing peace, prosperity and the understanding between cultures.
The Bukhara Declaration stresses the benefits of sustainable tourism and outlines specific steps to stimulate cultural and ecological tourism to Silk Road destinations. Additional issues include an invitation to local and international stakeholders to invest in Silk Road tourism and the endorsement of Uzbekistan’s offer to host a Silk Road Support Office in Samarkand.
The Astana Declaration was adopted during the 18th session of UNWTO’s General Assembly in Astana, Kazakhstan. With the international economic and financial crisis as background, the Declaration recommends further integration among Member States and appeals to UNDP and UNESCO to further support Silk Road activities.
The Shiraz Declaration was adopted during the Fifth Silk Road Mayors Forum hosted by the Municipality of Shiraz and the Iran Cultural Heritage, Handicrafts and Tourism Organization. Representatives of 48 cities from 26 different countries attended the event that was supported by UNWTO, UNESCO and the Silk Road Global Alliance.