Silk Roads Heritage Corridors Tourism Strategy Workshop

Location

Almaty
Kazakhstan

 

Silk Roads Heritage Corridors Tourism Strategy Workshop

7-8 October 2013 Almaty, Kazakhstan

Organized by UNESCO, UNWTO and the Ministry of Industry and New Technologies of the Republic of Kazakhstan

October 7 (Monday)

Venue: Rixos Almaty Hotel, Conference Premium Ballroom 3

9:00-10:30: Welcome and Keynote Presentations:

Moderated by Mr. Marat Igaliev, Chairman, Tourism Industry Committee of the Ministry of Industry and New Technologies of the Republic of Kazakhstan

09:00-09:15: Opening Remarks

  • Mr. Taleb Rifai, Secretary-General, UNWTO

09:15-9:30: Welcome Remarks

  • Mr. Asset Issekeshev, Deputy Prime Minister, Minister of Industry and New Technologies of the Republic of Kazakhstan

09:40-9:55: UNWTO Silk Road Programme: Enhancing collaboration for Sustainable Tourism Development Part I Part II

  • Ms. Alla Peressolova, UNWTO Silk Road Programme Manager

09:55-10:10: UNESCO World Heritage and Sustainable Tourism

  • Mr. Peter DeBrine, Programme Specialist, Sustainable Tourism, UNESCO

Networking Break

10:45-12:45: Workshop Session 1: The Silk Roads World Heritage Serial Nomination and Opportunities for Tourism

Moderated by Mr. Yuri Peshkov, National Programme Officer, UNESCO Office Almaty

11:00-11:05: Introduction by moderator

11:05-11:30: The Serial Nomination Process: Lessons Learned and the Potential of Transboundary Working

  • Mr. Gai Jorayev, Institute of Archaeology, University College London

11:30-12:40: Workshop Discussion

This session will enable participants to discuss the opportunities for tourism resulting from the extensive work carried out by UNESCO, ICOMOS, UCL and 15 State Parties for developing a transboundary Serial Nomination for the Silk Road. In particular, the discussion will focus on:

  • Taking a holistic approach to the sustainable tourism development of Silk Road heritage, with well-integrated stakeholder engagement
  • Providing quality visitor experiences that do not degrade or damage heritage
  • The importance of identifying nodes (large cities) along the Silk Road as central hubs for connecting the corridors
  • Providing high quality, consistent and informative heritage communication

12:40-12:45: Wrap up by moderator

13:00-14:00: Lunch in Rixos Almaty Hotel, Brasserie Restaurant

14:00-15:30: Workshop Session 2: Destination Analysis and Collaborative Approaches to Tourism and Heritage Management

Moderated by Mr. Peter DeBrine, Programme Specialist, Sustainable Tourism, UNESCO

14:00-14:05: Introduction by moderator

14:05-15:00: Destination Updates on Silk Road Heritage and Tourism

Heritage and Tourism specialists from each destination will have the opportunity to give a brief presentation on the current status of Silk Road heritage sites and tourism management in their countries.

Presentations Programme:

14:05-14:15 China

14:15-14:25 Kazakhstan Part I  Part II   Presentation III: 'Along the Silk Road: Mysteries of the vast steppes'

14:25-14:35 Kyrgyzstan

14:35-14:45 Tajikistan

14:45-14:55 Uzbekistan Part I  Part II

15:00-15:25: Workshop Discussion

Based on the updates provided by the destinations, what are the key areas in which destinations need to collaborate to reach our goals in terms of strengthening coherence and connectivity between Silk Road heritage sites along the Silk Road? What are the main areas in  which destinations can collaborate to strengthen their own destination offer and the Silk Road heritage brand? How can the Serial Nomination be utilised at the destination level?

15:25-15:30: Wrap up by moderator

Networking Break

15:45-17:15: Workshop Session 3: Next Generation Models and Innovation in Visitor and Destination Management

Moderated by Ms. Louise Twining-Ward, President, Sustainable Travel International

15:45-15:50: Introduction by moderator

15:50-16:15: Global Overview of Innovative Approaches to Visitor Management

  • Mr. Celal Kaplan, Principal Consultant, Kiran Analytics

16:15-16.35: Next Generation Models in Destination Management

  • Ms. Louise Twining-Ward, President, Sustainable Travel International

16.35-17:10: Workshop discussion

 Participants will discuss how the examples presented could help address some of the challenges facing destination and visitor management along the Silk Road. Participants will be invited to share best practices and discuss how innovation can create opportunities forsustainable growth along the heritage corridors. Discussion will focus on:

  • Innovative processes for visitor management
  • Best practices in destination planning and monitoring
  • Proven approaches in destination marketing and promotion

17:15-17:30: Wrap up of Day 1 and review of agenda for Day 2 by moderator

19:00: Official Welcome Dinner in Rixos Almaty Hotel, Ballroom 1

October 8 (Tuesday)

Venue: Rixos Almaty Hotel, Conference Premium Ballroom 3

09:00-13:00: Workshop Session 4: Defining a Common Tourism Strategy for the Silk Road Heritage Corridors

Moderated by Ms. Louise Twining-Ward, President, Sustainable Travel International

09:00-09:10: Introduction by moderator

09:10-09.25: Context for the Silk Road Tourism Strategy

  • Mr. Peter DeBrine, Programme Specialist, Sustainable Tourism, UNESCO

09.25-09.35: The Role of the World Federation of Tourist Guide Associations

  • Ms. Felicitas Wressnig, President, World Federation of Tourist Guide Associations

09.35-11.00: Workshop Discussion Part I

Workshop participants will be invited to share expertise and experience to help define a comprehensive strategy and roadmap for the Silk Road Heritage Corridors Serial Nomination while discussing important issues including:

  • What are the key targets for this project? What are the initial priorities?
  • What are the responsibilities and expectations of the stakeholders? (UNWTO; UNESCO; Member States, consultants and experts)
  • What are the foreseen challenges and how can we overcome them?
  • What is the timeline of the project
  • How can we work together to raise funds to achieve our goals? Who are potential sponsors for the project?

Networking break

11:15-12:30: Workshop Discussion Part II

Continuation of discussion and planning for Defining a Common Tourism Strategy for the Silk Road Heritage Corridors and development of roadmap

12:30-12:50: Final wrap up and presentation of draft roadmap

13:00-14:00: Lunch in Rixos Almaty Hotel, Brasserie Restaurant

14:00-17.00: Technical tour organized by Ministry of Industry and New Technologies of the Republic of Kazakhstan

19:00: Dinner

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