- Marketing and Promotion
- Western Silk Road Tourism Development initiative
- BBC documentary on the Silk Road hosted by renowned historian Dr. Sam Willis
- David Baddiel on the Silk Road, the Discovery Channel UK
- UNWTO/ WTM Silk Road Bloggers Challenge 2012, London, UK
- UNWTO / Pilot Productions joint collaboration: Globe Trekker Round the World 20th Anniversary Special
- Silk Road Promotional Video Clip now online!
- Capacity building and Destination Management
- UNWTO Workshop for Inbound Tour Operators
- Enhancing Silk Road Interpretation and Quality Guide Training, Almaty, Kazakhstan, 27 September - 10 October 2016
- First ever Silk Road training course for heritage guides, Khiva, Uzbekistan
- EHL/UNWTO Silk Road Strategy Challenge 2012
- UNWTO / EHL Altai Krai Hospitality Management Strategy
- Technical Cooperation Initiatives
- UNWTO/ EU joint project VeRoTour
- UNWTO / UNESCO Silk Road Heritage Corridors Tourism Strategy Project, 2014
- In cooperation with International Organizations
- Marketing and Promotion
- Western Silk Road
Technical Cooperation Initiatives
UNWTO Silk Road Programme and the UNWTO. Themis Foundation, will be consulting the United Nations Educational, Scientific and Cultural Organization (UNESCO), to investigate the possibility of creating ‘Silk Road Knowledge Camps’ (working title), which will be short-term training camps providing junior tourism professionals and local communities with the opportunity to gain practical knowledge and experience in cultural heritage management. The Silk Road Knowledge camps will provide training programmes suited to the needs of individual destinations/products across the Silk Road. These Knowledge Camps will act as a platform for capacity building and development.
It is proposed that the Knowledge Camps will be developed in line with the missions of the participating UN agencies, namely:
- Contribution to the development of responsible, sustainable and universally accessible tourism (UNWTO);
- Help State Parties safeguard World Heritage properties by providing technical assistance and professional training (UNESCO);
- Promotion of quality and efficiency in tourism education and training (UNWTO Themis Foundation);
- Advancing of the UN Millennium Development Goals (all).
The strategic objectives of the Knowledge Camps will be to:
- Contribute to the protection and promotion of heritage sites within Silk Road countries and drive sustainable tourism growth;
- Provide support for Silk Road countries on heritage management in Silk Road countries by providing training for volunteers and host communities on heritage management;
- Stimulate awareness on the importance of protecting and preserving heritage sites;
- Maximise the joint expertise of UNWTO, UNWTO Themis Foundation and UNESCO through collaborative efforts and exchange of know-how.
Pilot programme opportunities are currently being investigated. Details TBA.