- Marketing and Promotion
- Western Silk Road Tourism Development initiative
- BBC documentary on the Silk Road hosted by renowned historian Dr. Sam Willis
- David Baddiel on the Silk Road, the Discovery Channel UK
- UNWTO/ WTM Silk Road Bloggers Challenge 2012, London, UK
- UNWTO / Pilot Productions joint collaboration: Globe Trekker Round the World 20th Anniversary Special
- Silk Road Promotional Video Clip now online!
- Capacity building and Destination Management
- UNWTO Workshop for Inbound Tour Operators
- Enhancing Silk Road Interpretation and Quality Guide Training, Almaty, Kazakhstan, 27 September - 10 October 2016
- First ever Silk Road training course for heritage guides, Khiva, Uzbekistan
- EHL/UNWTO Silk Road Strategy Challenge 2012
- UNWTO / EHL Altai Krai Hospitality Management Strategy
- Technical Cooperation Initiatives
- UNWTO/ EU joint project VeRoTour
- UNWTO / UNESCO Silk Road Heritage Corridors Tourism Strategy Project, 2014
- In cooperation with International Organizations
- Marketing and Promotion
- Western Silk Road
UNWTO Regional Support Office for Asia and the Pacific
In Cooperation with the Nara National Research Institute for Cultural Properties, Japan, the UNWTO Regional Support Office for Asia and the Pacific in Nara has undertaken research on the Maritime Silk Road to affirm the initial Maritime Silk Road routes, century by century, from an academic perspective.
The research on the Maritime Silk Road is aimed to help to create new tourism products such as Silk Road tours along the Maritime Silk Road. This research bears the potential to finalize the symbiosis of the over-land, air, and maritime Silk Road, enriching the possibilities and potentialities of new tourism resources.
Japan is the key source market for Silk Roads tours. Consequently the outcomes of this research will first be used to encourage the Japanese travel industry to create new Silk Road tours based on the research findings. Furthermore selected events are planned to highlight the importance and the potential of the Maritime Silk Road as a major tourism development driver. Examples for these events are the Silk Road video educational seminar and a Maritime Silk Road conference which will bring together experts from the tourism industries from across the Silk Road, and Silk Road countries representatives to share their knowledge and experiences.
For further information please visit the Nara National Research Institute for Cultural Properties website or the website of the UNWTO Regional Support Office for Asia and the Pacific.
About the UNWTO Regional Support Office for Asia and the Pacific:
The UNWTO Regional Support Office for Asia and the Pacific, opened in Osaka, Japan on 26th June 1995, is the 19th UN-related International Organization in Japan and the 2nd in the Kansai region. Originally, the World Tourism Organization operated only from its headquarters. Later, with the aim of reinforcing its framework of liaison and international cooperation, it decided to open its first regional support office in the Asia-Pacific region, where tourism was growing rapidly. Upon approval by the UNWTO General Assembly, the UNWTO Regional Support Office for Asia and the Pacific was established in Osaka, Japan, on June 26, 1995, as the second UN-related international organization established in the Kansai region the 19th in Japan. In 2012 the Osaka office was relocated to Nara.
The UNWTO Regional Support Office for Asia and the Pacific has the vital role of promoting mutual understanding through international tourism exchange in the Asia-Pacific region, a region characterized by diverse cultures and histories. The Office also strives to contribute to the economic prosperity and social stability of member countries. The UNWTO Regional Support Office for Asia and the Pacific plays an integral part in promoting the UNWTO Silk Road project in the Asia Pacific area.