- Marketing and Promotion
- Western Silk Road Tourism Development initiative
- BBC documentary on the Silk Road hosted by renowned historian Dr. Sam Willis
- David Baddiel on the Silk Road, the Discovery Channel UK
- UNWTO/ WTM Silk Road Bloggers Challenge 2012, London, UK
- UNWTO / Pilot Productions joint collaboration: Globe Trekker Round the World 20th Anniversary Special
- Silk Road Promotional Video Clip now online!
- Capacity building and Destination Management
- UNWTO Workshop for Inbound Tour Operators
- Enhancing Silk Road Interpretation and Quality Guide Training, Almaty, Kazakhstan, 27 September - 10 October 2016
- First ever Silk Road training course for heritage guides, Khiva, Uzbekistan
- EHL/UNWTO Silk Road Strategy Challenge 2012
- UNWTO / EHL Altai Krai Hospitality Management Strategy
- Technical Cooperation Initiatives
- UNWTO/ EU joint project VeRoTour
- UNWTO / UNESCO Silk Road Heritage Corridors Tourism Strategy Project, 2014
- In cooperation with International Organizations
- Marketing and Promotion
- Western Silk Road
Meeting Information: 6th UNWTO International Meeting on Silk Road Tourism
1 August 2013 - 3 August 2013
On 1-3 August 2013, Dunhuang (Gansu, China) hosted the 6th UNWTO International Meeting on Silk Road Tourism, an event jointly organized by UNWTO, China National Tourism Administration (CNTA) and Gansu Province of China. The Meeting was also organized in collaboration with the China Chamber of Tourism.
Objectives of the 6th UNWTO International Meeting on Silk Road Tourism
The 6th UNWTO International Meeting on Silk Road Tourism brought experts in the fields of tourism, marketing, investment and heritage management together to discuss how to raise the profile of Silk Road tourism and drive development that is sustainable, responsible and internationally competitive. The Meeting also looked at how stakeholders could leverage from the Silk Road's positioning and help rebuild the world's most important travel route.
Topics addressed at the Meeting included:
- World tourism trends and outlook for the Silk Road region
- Creating a stronger environment for business growth and investment
- The important role of Silk Road cities
- Developing and enhancing the Silk Road product
- Facilitating travel to strengthen the Silk Road's extensive network of destinations
- Addressing environmental concerns and safeguarding heritage
Gansu and the Silk Road
Gansu is home to many ancient monuments along the Silk Road including temples, monasteries, pagodas, towers and ancient palaces. The architecture, crops and attractions of Gansu still have the influence of the people who settled and passed by during the time of the ancient Silk Road.
Furthermore, the Silk Road has been listed as the number one route of the top 12 routes in China by the China National Tourism Administration. With its rich cultural and natural attractions, Gansu is rapidly establishing itself as one of the world's top Silk Road destinations.
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