- Marketing and Promotion
- Western Silk Road Tourism Development initiative
- BBC documentary on the Silk Road hosted by renowned historian Dr. Sam Willis
- David Baddiel on the Silk Road, the Discovery Channel UK
- UNWTO/ WTM Silk Road Bloggers Challenge 2012, London, UK
- UNWTO / Pilot Productions joint collaboration: Globe Trekker Round the World 20th Anniversary Special
- Silk Road Promotional Video Clip now online!
- Capacity building and Destination Management
- UNWTO Workshop for Inbound Tour Operators
- Enhancing Silk Road Interpretation and Quality Guide Training, Almaty, Kazakhstan, 27 September - 10 October 2016
- First ever Silk Road training course for heritage guides, Khiva, Uzbekistan
- EHL/UNWTO Silk Road Strategy Challenge 2012
- UNWTO / EHL Altai Krai Hospitality Management Strategy
- Technical Cooperation Initiatives
- UNWTO/ EU joint project VeRoTour
- UNWTO / UNESCO Silk Road Heritage Corridors Tourism Strategy Project, 2014
- In cooperation with International Organizations
- Marketing and Promotion
- Western Silk Road
Silk Road Ch@llenge at WTM 2012
1 November 2012 - 30 November 2012
Now in its second year, in 2012 UNWTO and WTM host the Silk Road Bloggers Ch@llenge where the world’s top travel-bloggers compete in a race to create the best travel blog on the Silk Road. The winning blog will be chosen by a panel of judges, consisting of representatives of Travel Perspective and UNWTO, who will select the blog that best captures the essence of the Silk Road, captivates readers, optimises outreach through social media networks and has high quality content.
The challenge runs from 1 to 30 November 2012 and is open to bloggers from around the world. The winning blogger will win an all-expenses paid trip to Armenia, sponsored by the National Competitiveness Foundation of Armenia, with tours of some of the country's best attractions, such as the Norovank Church and capital Yerevan and a number of special culinary experiences.
To enter, bloggers - who must post entries in words, images or video on their own sites - should focus on a food or drink aspect of the Silk Road, the historic 4,000 mile long trade route running between Europe and Asia and taking in countries as diverse as China, Armenia, Turkey, Azerbaijan and the Lebanon. The winning entry should have been published this year, have an identifiable food or drink theme, demonstrate the cross-border nature of the Silk Road, show inventive use of multimedia and encourage tourism to the region. Blogs should be publicised using the #silkroad2012 hashtag on Twitter.
Anyone interested in taking part in the Silk Road Ch@llenge should sign up at http://silkroadchallenge.eventbrite.com/ with their name and blog address.