- Marketing and Promotion
- Western Silk Road Tourism Development initiative
- BBC documentary on the Silk Road hosted by renowned historian Dr. Sam Willis
- David Baddiel on the Silk Road, the Discovery Channel UK
- UNWTO/ WTM Silk Road Bloggers Challenge 2012, London, UK
- UNWTO / Pilot Productions joint collaboration: Globe Trekker Round the World 20th Anniversary Special
- Silk Road Promotional Video Clip now online!
- Capacity building and Destination Management
- UNWTO Workshop for Inbound Tour Operators
- Enhancing Silk Road Interpretation and Quality Guide Training, Almaty, Kazakhstan, 27 September - 10 October 2016
- First ever Silk Road training course for heritage guides, Khiva, Uzbekistan
- EHL/UNWTO Silk Road Strategy Challenge 2012
- UNWTO / EHL Altai Krai Hospitality Management Strategy
- Technical Cooperation Initiatives
- UNWTO/ EU joint project VeRoTour
- UNWTO / UNESCO Silk Road Heritage Corridors Tourism Strategy Project, 2014
- In cooperation with International Organizations
- Marketing and Promotion
- Western Silk Road
5th UNWTO Silk Road Ministers' Meeting at ITB Berlin
4 March 2015
11:00 - 13:00
Berlin Room, Hall 7.3, Berlin Germany
This meeting has taken place. For information about the Meeting and the outcomes, please read the media release here.
‘The Silk Road: Enhancing tourism route development across three continents’ Ms. Alla Peressolova, Head of UNWTO Silk Road Programme
‘Transnational coordination and local impact - finding a beneficial balance’ Mr. Tim Williams, Institute of Archaeology, University College London and Director, Ancient Merv Project
The 2015 UNWTO Silk Road Ministers' Meeting at ITB Berlin focused on ‘Strengthening Cooperation through Transnational Route Development’. The Meeting discussed important developments with regards to transboundary routes across the Silk Road regions, including the inscription of the first Silk Road Heritage Corridor on the UNESCO World Heritage List, the Verotour project, the Maritime Silk Road and the Spice Route project, amongst others.
At this important annual meeting, ministers and high level officials from the Silk Road were given the opportunity to provide input on how tourism routes are creating opportunities for transboundary cooperation, collaborative destination marketing, product development, public-private partnerships, and safeguarding of natural and cultural heritage.
The Meeting built on the 98th Session of the Executive Council, where the Council agreed to exchanging experiences and exploring the potential of new international and regional tourism routes.
Download the Event Programme.
The UNWTO Silk Road Ministers Meetings was kindly supported by ITB Berlin.