Silk Road Seminar for the Russian regions at Intourmarket 2017

Date

12 March 2017

Intourmarket 2017

Moscow
Russia

   

Silk Road Seminar for the Russian regions at Intourmarket 2017 

12 March 2017, Moscow, Intourmarket 

Русская версия 

The seminar is jointly organised by the Federal Agency for Tourism of the Russian Federation and the UNWTO Silk Road programme with support of Intourmarket 2017 

According to a recent study conducted by the world's largest travel website, TripAdvisor, for UNWTO, over 80% of the global travelers are aware of the Silk Road. At the same time, Forbes magazine identified the Silk Road as one of the most powerful brands currently available.

Russian regions, with their diverse Silk Road heritage, natural and cultural attractions, gastronomy and intangible traditions, are in a great position to leverage from this momentum. By developing innovative tourism products they can directly appeal to the modern traveler in search for authentic experiences.

This seminar will assess the potential of developing Silk Road tourism itineraries and products by bringing together Russian regions with public and private tourism stakeholders.

The seminar will showcase best-practice examples currently being implemented by Russian regions, and will discuss the challenges and opportunities of joint Silk Road marketing and branding, the creation of competitive tourism products and the potential of public-private partnerships. Strategies aimed at safeguarding natural and cultural heritage will also be addressed.

Register by sending an email to silkroad@unwto.org

Preliminary Programme (in Russian)

Intourmarket 2017

Federal Agency for Tourism of the Russian Federation