#Social Silk Road Seminar 2015: The rise of experiential travel and the booking revolution


4 November 2015

South Gallery Rooms 13-14
ExCel London
United Kingdom

Organized by UNWTO, Travel Perspective and supported by WTM London

After the success of last year's Social Silk Road session which looked at ‘Is the guidebook dead?', this year we looked at how changing traveller trends are shaping the booking process. The Silk Road offers an enormous wealth of experiences from horse-riding along the Eurasian steppe, to staying with nomads in yurts and trekking in the Gobi desert, but are they always available where travellers are searching? This session examined how emerging destinations are transitioning to a digital world. The panel looked at the modern path to purchase and discuss how Silk Road destinations can leverage from the increasing number of consumers seeking personalised, local and transformative travel experiences.

Programme now available! Click here to download

Speakers include representatives from Travel Perspective BBC Advertising Asia, Amadeus, Toposophy, Gogobot and China Tours.

To see this event listed on WTM London's official conference programme, click here.

Download the Save the Date here

For more information contact: silkroad@unwto.org

Organized in collaboration with: