UNWTO Tour Operators' Forum on the Silk Road 2013


7 March 2013

ITB Berlin
Palais West Room

Speakers' presentations are now available for downloading!

The Silk Road, a rich mosaic of tourism destinations in almost 30 countries, offers an exceptionally diverse range of experiences for travelers. Yet little is known about the profile of the Silk Road traveler, which makes it difficult for destinations to effectively implement marketing campaigns, develop attractive products and increase yield from tourism.

This forum will be an opportunity for tour operators to share knowledge, experience and perspectives on key topics, such as market intelligence, joint product development or cooperative marketing and to look at how stakeholders can join forces to create a better business environment growth.

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Please note that the working language of the forum will be English.

Speakers' presentations