Western Silk Road University Challenge

Western Silk Road University Challenge 

The UNWTO Silk Road Programme, in cooperation with ISTHIA – Toulouse School of Tourism, Hospitality Management and Food Studies, University of Toulouse – Jean Jaurès, launches the UNWTO Western Silk Road University Challenge, an activity that takes place in Toulouse, France during the academic year 2017 - 2018. 
 
The UNWTO Western Silk Road University Challenge is the first collaboration between UNWTO and ISTHIA, one of the leading French institutions in the field of tourism, hospitality and gastronomy education. The university challenge is carried out within the joint EU - UNWTO Western Silk Road Tourism Development Initiative and focuses on identification of potential tourism products of the Western Silk Road in France and beyond and the creation of the Silk Road label sytem. 
 
During the academic year 2017-2018, the bachelor students, guided by ISTHIA professors, will analyse the historical involvement of the French territories within the Silk Road network, assess the Silk Road impact on French culture, and prepare an inventory of Western Silk Road heritage in France.
 
While the students of the Master's degree will identify strengths and weaknesses of the potential label system of the Western Silk Road. The students will develop categories and certification criteria of the Western Silk Road stakeholders, they will also  make search for financial sources to develop the label system and will apply their creativity in design and visual identity of the label.     
 
The research will result in a study containing proposals for the Western Silk Road labeling and certification, development of potential thematic French and cross-border routes and tourism products, including strategies aimed at their branding and sustainable management.  
 
On 16 October 2017 Ms Elena Dubinina, the UNWTO Silk Road Programme, presented the objectives and activties of the UNWTO Silk Road Programme and  offcially launched the University Challenege. The PowerPoint Presentation can be accessed here
 
This project is an excellent way of bringing UNWTO, its Member States, academia and students together to share ideas and devise practical strategies on how to develop new tourism products along the Silk Road and involve new countries to the Programme.
 

Flick Photo Gallery 

10/2017 - 04/2018