WTM Social Media Report - The Silk Road

2013
Following 'The Social Silk Road', a Silk Road social media event held at World Travel Market 2013, a Silk Road country report on social media was published by the social media consultancy group Travel Perspective in cooperation with UNWTO. At a first glance, it would seem that the Silk Road and social media are polar opposites. However, as this study shows, nothing could be further from the truth...