Publications

Title Date
SAFEGUARDING SILK ROAD HERITAGE FOR TOURISM - Conclusions from the UNWTO Silk Road Ministers' Meeting at ITB Berlin 2013
Just over 40 years ago, the World Heritage Convention was conceived to protect sites of ‘outstanding universal value’ to humanity. Today, almost 1,000 sites are World Heritage listed and increasingly millions of people travel each year to experience these unique cultural and natural assets. The...
2013
WTM Social Media Report - The Silk Road
Following 'The Social Silk Road', a Silk Road social media event held at World Travel Market 2013, a Silk Road country report on social media was published by the social media consultancy group Travel Perspective in cooperation with UNWTO. At a first glance, it would seem that the Silk Road and...
2013
A Strategic Approach to Tourism in 10 Destinations: Maximising the Potential of the Silk Road
A Strategic Approach to Tourism in 10 destinations: Maximising the Potential of the Silk Road is a joint report compiled by UNWTO and the Ecole hôtelière de Lausanne (EHL). It highlights the findings of 170 final year EHL students who worked together with 10 destinations to devise strategies and...
2012
BUILDING A STRONGER SILK ROAD
These recommendations were formulated following the UNWTO Tour Operators’ Forum on the Silk Road - Creating a Stronger Business Environment for Growth event that took place in Berlin on 9 March 2012, hosted by ITB Berlin. BUILDING A STRONGER SILK ROAD: Strategic Recommendations for Enhancing...
2012
FLAVOURS OF THE SILK ROAD Conference - Highlights & Conclusions
On 6 and 7 September 2012, representatives from tourism ministries, national tourism offices, tourism officials, experts and grass roots practitioners from across the Silk Road countries met in Baku, Azerbaijan for the “Flavours of the Silk Road: International Conference on Food, Culture and...
2012
Introduction to the Silk Road Programme
The UNWTO Silk Road Programme is a collaborative initiative designed to enhance sustainable tourism development along the historic Silk Road route. It aims to maximize the benefits of tourism development for local Silk Road communities, while stimulating investment and promoting the conservation of...
2012
UNWTO AM Report Vol. 4 'Global Report on Food Tourism'
The Global Report on Food Tourism, Volume No.4 of the UNWTO Affiliate Members’ series of in-depth reports explores the links between tourism and food. For many of the world’s billions of tourists, returning to familiar destinations to enjoy tried and tested recipes or travelling further afield in...
2012
Experience the Silk Road Ministers' Summit - ITB Berlin 2011
On 9 March 2011, Ministers, Ambassadors and high-ranking officials from over 20 countries met at ITB Berlin at the first annual UNWTO Silk Road Ministers’ Summit to discuss the challenges and opportunities for Silk Road tourism development.Organized by the World Tourism Organization (UNWTO) and...
2011
UNCTAD - Investment Guide to the Silk Road
The United Nations Conference on Trade and Development (UNCTAD) has published many relevant documents on the Silk Road, most notably the Investment Guide to the Silk Road (2009). This Guide, apart from providing readers with comprehensive introductory information, offers a detailed outline of the...
2009
The Silk Road
The Silk Road brochure was published by UNWTO in 2006. It presents a mosaic of tourism products, sites and attractions of the Silk Road region as a whole, with the objective of contributing to a better knowledge of its tourism potential. THE SILK ROAD (Brochure 2006)
2006